@dada_kishore wrote:
Hi,
I have a scenario where I need to calculate the impact of channel on the other. So basically there are two channels throught which customer can spend n a retailer either through digital(Mobile/Web etc) or diretcly walking in to a store and spending money.
Over the years the hypothesis is that spend through digital channel has been on rise while the other channel is performing poorly. So I want to calculate or in other words quantify the impact cause by digital channel over other.Any help would be appreciated.
Posts: 1
Participants: 1