@prabhat_dash1 wrote:
Hi Team,
I have a few queries on predictive models as can be outlined as below:
A client from FMCG industry wants to develop a CRM capability. It has worked together with a retailer to get transaction data. Now how can the client achieve the following objectives?
1. Develop a predictive model to predict sales in terms of demographics, city, brands etc.,
What model (statistical) has to be used here?
2. Predict the products that are being bought often and suggest ways to push other fewer selling products from the store
What model (statistical) has to be used here? Like market basket analysis or segmentation etc.
3. Predict the SKU characteristics and parameters important to consumers due to which certain products are bought over the others
What model (statistical) has to be used here?It would be really appreciating if you provide solutions to these problems in my hand.
Thank you in advance.
Regards
Pravat
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