UI / UX design aims at creating a positive user experience that retains customers loyal to a brand or product. Businesses today understand the importance of being customer-centric, not product-centric. This means using data insights and UX design principles to understand customers’ needs and designing products and services accordingly. Rather than creating products that users want, they use data insights and UX design principles. Along with graphic designers and creative directors, user experience designers are the most highly-sought-after roles in an organization.
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