@harvarad wrote:
Hi everyone. I have a project where I am trying to find which factors influence customer buying behavior in a category and how different categories are different. I want something like this - buying behavior = Q1 x Factor A + Q2 x Factor B + Q3 x Factor C category wise and finally have the output as Factor A is important in Category 1 and Factor B is important to category 2 etc.
My question is more around how to treat this problem, classification or regression? And if anyone has previous experience in this problem, I can leverage experience.
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