Identify Lookalike customers

@gauravgpt9 wrote:

Hi Everyone,

I am a newbie in this field. Below is my requirement on which I would appreciate your expert advice.

My client has a set of loyalty program customers who are profitable and he now wants to find out look alike or similar customers to them in rest of the customer base. I am thinking to solve this as a classification problem where in I would be deriving features of loyal customers and classify my customer base using that.

1. Please let me know if my thinking is right OR there should be change in technique.
2. Also, I have transactional and loyalty data as of now. I don't think Social would be possible at this time. Can you please help me with feature engineering task as to how should I move ahead?

Thanks

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